Nike ran out of U.S. men's soccer jerseys during the World Cup, missing a prime sales opportunity. The jerseys sold out two weeks into the tournament after the team's strong early performance, indicating Nike underestimated demand. The company has since restocked the popular items, but the availability comes too late to capitalize on the team's World Cup run, as the U.S. was eliminated shortly after the jerseys became scarce.

This stock-out highlights a significant miscalculation by the sportswear giant, which failed to anticipate the surge in interest for team merchandise. The timing of the restock means Nike will not benefit from the heightened consumer engagement during the peak of the tournament. The limited availability during crucial match days likely frustrated fans eager to support the team.