Norway's national football team's success has fueled unprecedented demand for team jerseys, leading to widespread sell-outs. The Norwegian Football Federation (NFF) has reported record earnings from jersey sales this year, with approximately 250,000 kits ordered, a significant jump from the 50,000 sold in the same period last year.

The official red home jersey, featuring the Norwegian flag, has been unavailable at Nike and other retailers for weeks. A Nike spokesperson acknowledged fan "disappointment" and is working to increase availability, with additional deliveries expected soon.

This surge in demand has driven up prices on resale sites. The home jersey, originally priced at £89.99 ($100), is now fetching up to £355 ($476), while the away jersey has seen similar price hikes. This demand comes after Norway's impressive run, including victories over Iraq, Senegal, Ivory Coast, and Brazil, propelling them to the quarter-finals.