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Microsoft's $80 Billion Xbox Gamble Falters

Wall Street Journal US Business •
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Microsoft's significant investment in its Xbox division, particularly its gamble on the Game Pass subscription service and the acquisition of major game studios for over $80 billion, has led to the company's largest restructuring in Xbox history. The strategy aimed to bolster the Xbox console market presence by securing franchises such as “Call of Duty” and “Fallout.”

Despite these efforts, the company is now implementing drastic changes. Approximately 3,200 employees are being laid off, and five game studios are being divested. Xbox CEO Asha Sharma has announced a “reset” for the business, signaling a reevaluation of its direction.

The restructuring comes as Microsoft struggles to maintain its footing in the competitive console market. The article details the missteps that led to this outcome and explores the potential future for popular game franchises under these new circumstances.