FIFA is exploring the sale of a stake in a new commercial entity that could be valued at more than $20 billion. The move aims to leverage the immense success and global appeal of the World Cup.

Discussions are reportedly in their early stages, with FIFA seeking to bring in external investors to help grow its commercial operations. This entity would likely house FIFA's media rights and sponsorship business, separating it from the core governance functions of the organization.

The potential valuation reflects the significant revenue generated by the World Cup, which has seen steady growth over the years. FIFA is reportedly working with investment banks to gauge interest and structure a potential deal.

This strategic shift could provide FIFA with substantial capital to invest in football development worldwide, while also allowing for more specialized management of its commercial assets. The organization has not yet made an official statement regarding these explorations.