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Etsy Gets Personal: AI-Driven Shopper Profiles

Wall Street Journal US Business •
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Etsy's CEO Kruti Patel Goyal has a detailed buyer profile on the platform, reflecting her interests in personalized stationery, jewelry, and Brooklyn-related items. This is part of Etsy's broader effort to understand shoppers' intent, such as whether a purchase is a gift or for personal use. With AI, Etsy has built precise profiles for over 70% of its shoppers, aiming to cover the rest. CFO Lanny Baker admits past efforts were "clumsy" but says the company is now dedicated to being more effective.

Meanwhile, other business news includes Oura postponing its IPO due to market uncertainty, and Goldman Sachs' board discussing naming John Waldron as next CEO. Nvidia has added $150 billion to its buyback plan, bringing total authorization to $235 billion, the largest U.S. stock buyback ever.

Research leaders from OpenAI, Anthropic, Meta, and Microsoft are urging policymakers to investigate automated AI research, warning of a potential "intelligence explosion" that could outpace human understanding. These developments highlight the rapid evolution of AI and its impact on business and society.

Source: Wall Street Journal US Business · Summarized by HeadlinesBriefing