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Brown-Forman Posts Flat Outlook Despite 2% Revenue Growth

Wall Street Journal US Business •
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Brown-Forman reported fiscal fourth-quarter revenue of $912 million, up 2% year-over-year, but warned of continued market headwinds ahead. The company, maker of Jack Daniel's, Woodford Reserve and Old Forester, posted profit of $54 million or 12 cents per share, missing analyst expectations of 33 cents.

CEO Lawson Whiting acknowledged navigating a declining spirits market, with sales pressures persisting across the industry. Management now expects flat performance in the new fiscal year, citing ongoing market volatility and cost pressures that have reshaped consumer spending patterns on premium spirits.

The results reflect broader challenges facing the alcoholic beverages sector as economic uncertainty dampens discretionary purchases. While revenue slightly exceeded forecasts, the profit decline signals margin compression. Brown-Forman's conservative outlook suggests the spirits market recovery remains uncertain despite the modest top-line improvement.

Investors should watch how the company's premium portfolio performs against mass-market alternatives as consumers trade down. The guidance signals caution rather than optimism for the spirits category in 2024.