Brown-Forman Jack Daniel's maker reported higher third-quarter sales as fiscal-year growth in emerging markets help to counter weakness in the U.S. and developed markets. The spirits company's performance highlights the growing importance of international expansion for traditional American brands facing domestic headwinds.

While the company didn't provide specific sales figures in the brief announcement, the emerging markets growth suggests Brown-Forman is successfully executing its international strategy. The company has been investing heavily in markets like India, Mexico, and China, where whiskey consumption is rising rapidly among middle-class consumers.

The results underscore how global spirits companies are increasingly relying on emerging economies to offset slower growth in mature markets. For Brown-Forman, this geographic diversification appears to be paying off as it navigates challenging conditions in its home market and other developed economies.