A senior engineer at QNX, a unit of BlackBerry, explains that most people are unaware of the company’s reach.

QNX’s operating system powers the in‑car software of roughly 275 million vehicles, a figure that dwarfs the company’s former smartphone business.

BlackBerry’s pivot away from handsets a decade ago has left it invisible to the public, yet its technology sits in the control units of everyday cars, ensuring safety and connectivity.

The move illustrates how legacy firms can reinvent themselves through embedded software, generating steady revenue streams while staying out of the spotlight.