Shibuya has implemented on-the-spot fines for littering, targeting the growing tourism sector. Officials patrol daily, issuing ¥2,000 fines to visitors who discard trash. The new ordinance aims to address rising litter as Japan's visitor numbers surge, with businesses now required to provide receptacles or face ¥50,000 penalties.

Japan welcomed 42.6 million international visitors in 2025, double the figure from a decade ago. Tourism has become an economic pillar, yet overtourism challenges emerge across popular destinations. The ¥2,000 fines represent a shift toward stricter behavior regulation in areas struggling with visitor management.

The policy creates new compliance requirements for businesses while attempting to balance tourism growth with urban sustainability. With Shibuya as Tokyo's top foreign destination, the fines signal a broader trend of local governments implementing stricter rules to manage tourist impacts on urban infrastructure and community life.