Apple revealed an improved Siri AI at its developer conference, marking Tim Cook's final appearance as CEO before his transition to John Ternus. The tech giant, late to the AI race, showcased a more conversational digital assistant capable of handling complex tasks like researching concert tickets and brainstorming recipes.

Apple emphasized its privacy-focused approach, with most AI processing happening on devices rather than in data centers. The company is leveraging Google's AI models and cloud services for Apple Intelligence, integrating the assistant across its ecosystem while maintaining a different philosophy than competitors racing forward without clear user focus.

The new Siri will work across Apple's apps, allowing users to ask questions about photos, monitor web pages, and remove distractions from backgrounds. Apple will impose daily limits on AI image generation, with extended usage available through iCloud subscription. The company also announced OS updates and child safety features coming this fall.