Amazon secured a multiyear licensing deal with Oprah Winfrey, bringing her twice‑weekly video podcasts to Prime Video, Amazon Music, Fire TV and Audible. The partnership follows a $100 million agreement for the Kelce brothers’ show and marks a major expansion of the platform’s creator‑centric strategy.

Winfrey will produce new content, special “Favorite Things” and Book Club episodes, and redistribute her 25‑season archive from *The Oprah Winfrey Show*. Episodes already attract more than 1 million views on YouTube, with some hits reaching 5 million.

The deal positions Amazon to tap into Oprah’s global brand, while sharing sales and advertising revenue with her. It also aligns with Amazon’s split of its podcast arm, placing talk‑show‑style videos under a new Creator Services division. The move signals a broader push into high‑profile video podcasts amid growing competition.

With this alignment, Amazon gains a proven audience and a platform to monetize legacy content, while Oprah expands her reach beyond YouTube into Amazon’s vast ecosystem, solidifying her influence in the evolving media landscape.