The BBC is preparing to announce a major content partnership with YouTube, according to the Financial Times. The agreement will involve the broadcaster creating original shows aimed at younger audiences for the video platform.

This marks a strategic shift for the BBC, which has traditionally used YouTube to share trailers and clips. The move signals an effort to reclaim relevance among viewers increasingly drawn to streaming services like Netflix and Disney+.

The deal positions the BBC to expand its digital footprint and engage demographics that favor on-demand content. Industry experts see this as a necessary evolution amid declining traditional TV viewership and rising competition for online attention.

Details about financial terms or specific show formats remain under wraps. However, the partnership could reshape how public broadcasters approach digital distribution in the streaming era.