Deckers Brands (DECK) saw its shares surge 15% following a stellar third quarter, driven by robust demand for its UGG and HOKA brands. The footwear company reported record revenue of $1.96 billion, a 7.1% year-over-year increase, exceeding analyst expectations. Adjusted earnings per share also hit a record high, reaching $3.33, an impressive 11% rise compared to the previous year.

Strong international sales, up 15%, fueled much of the growth. HOKA sales specifically jumped by 18.5% to $628.9 million, while UGG revenue grew 4.9% to $1.31 billion. The company is now projecting full-year revenue between $5.4 billion and $5.425 billion and increased its EPS guidance to $6.80-$6.85, reflecting confidence in future performance.

Deckers' success underscores the enduring appeal of its brands, particularly in the athletic and casual footwear markets. The company's strategic marketplace management and DTC and wholesale channel growth contributed to this positive outcome. Furthermore, a planned $1 billion share repurchase program for fiscal 2026 demonstrates confidence in its financial health.

Investors are closely watching to see if Deckers can sustain this momentum. The company faces the challenge of managing supply chains and consumer preferences. The upcoming earnings calls will provide insights into future strategies and market dynamics, and how they plan to continue to leverage the strong growth of the HOKA and UGG brands.