Birkenstock aims to generate an additional €1 billion in revenue over the next three years. The German sandal maker, founded in 1774, plans for top-line growth between 13% and 15% at constant currencies during this period. The company is also focusing on direct-to-consumer sales to enhance the customer experience.

Double-digit expansion is planned for the Americas and EMEA regions, with Asia Pacific operations expected to double in size. Adjusted earnings per share are projected to grow faster than revenue by roughly 200 basis points. This strategy follows a recent announcement of subdued holiday-quarter sales due to reduced consumer spending.

In Europe, Birkenstock's closed-toe shoes are expected to outpace open-toe offerings by 1.5 times, demonstrating a push for diversification. The company's focus on direct-to-consumer sales suggests a move toward greater control over its brand image and distribution. This strategy could also improve profitability.

Investors will be watching how Birkenstock navigates near-term pressures, including potential impacts from U.S. tariffs. The company's ability to achieve its revenue targets and expand its direct-to-consumer presence will be key. Further updates on sales performance and market strategies will be crucial.