Burberry reported a 3% rise in third-quarter retail sales, surpassing the 2% consensus forecast. Group retail sales reached £665 million, meeting expectations. The British luxury brand saw improved revenue quality by focusing on full-price sales rather than inventory liquidation, according to RBC Capital Markets analysts.
Growth was driven by Asia-Pacific, where Greater China sales jumped 6% and the region excluding China rose 5%. This strength offset softer results in Europe, the Middle East, India, and Africa, which were flat, and the Americas, which grew just 2%. Outerwear and scarves posted double-digit gains.
Burberry reaffirmed its fiscal 2026 guidance, with analysts expecting adjusted EBIT of £149 million. The results suggest the brand's turnaround is gaining traction, though Western markets remain a challenge. Investors will watch for sustained momentum in handbags and ready-to-wear to confirm a broader recovery.
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