In the quarter through June 27, the U.K. trench-coat maker recorded a 5% rise in comparable store sales, unchanged from the 5% increase it posted in the final quarter of fiscal 2026. This was in line with consensus estimates and marked growth across divisions for the first time in three years as the British group continues its brand-revamp strategy.

The luxury industry is trying to get consumers back to boutiques after two years of sluggish sales and amid challenging market conditions. In addition to the widespread downturn in demand for luxury goods, Burberry has also launched its own turnaround plan with the aim of reviving sales and reducing costs.

"Our strategy is working. We are attracting a broad range of luxury customers across product categories, channels and geographies, reinforcing my confidence in the opportunities ahead," Chief Executive Joshua Schulman said.