The Philippine Bourse is preparing a slew of measures including new exchange-traded funds to attract retail investors away from online gambling and cryptocurrency trading.

As the sole stock exchange in the Philippines, the bourse aims to revitalize domestic market participation through structural reforms. These initiatives target the growing retail segment that has increasingly migrated to alternative digital assets and gaming platforms.

The exchange's strategy focuses on product diversification and accessibility improvements to compete with unregulated digital alternatives. By introducing innovative investment vehicles, the bourse seeks to channel retail capital back into regulated capital markets.