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New Joule Order reshapes energy markets as West clings to outdated playbook

Financial Times Markets •
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The New Joule Order is redefining global energy dynamics, prioritizing physical security over climate policy or cost efficiency. This shift, driven by China’s strategic investments, is forcing a repricing of markets that had long underestimated energy security risks. The Strait of Hormuz crisis exposed stark divides: China, having built dual energy infrastructure (1.2 terawatts of solar, nuclear pipelines, and an EV fleet displacing 1.2mn barrels daily), demonstrates resilience. In contrast, Western nations rely on dwindling strategic reserves—like the US Strategic Petroleum Reserve at 342mn barrels, its lowest since 1983—revealing a reactive approach.

China’s preparedness stems from deliberate investment, not climate rhetoric. Its flexibility to redirect demand—such as a 56% surge in EV charging during holidays—contrasts with Western dependence on supply-side fixes. The article highlights how China’s coal use isn’t a setback but a transitional tool, leveraging sunk costs in renewables and nuclear to displace oil at low marginal expense. This mirrors tech-like scalability, where infrastructure enables near-zero marginal costs. Meanwhile, Western policies—like draining reserves to suppress prices—delay critical investments, creating a deficit in actual energy security. The article critiques this as a self-defeating cycle, where price signals fail to spur long-term capacity building.

The historical parallel to Jimmy Carter’s 1977 energy crisis warning underscores the West’s policy failure. Carter advocated for domestic energy security through investment, a lesson China heeded. Today, the West’s refusal to acknowledge scarcity—opting instead for price manipulation and reserve depletion—risks catastrophic repricing. With cooling demand alone adding 5-6mn barrels daily to an already strained market, the West’s lack of flexibility is stark. China’s model, built on optionality and infrastructure, now dominates, forcing a reckoning. The repricing won’t be gradual; physical energy constraints defy financial fixes. Investors must recognize this paradigm shift: energy security is no longer a strategic luxury but an immediate imperative.