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Vinted's €8bn Valuation Raises Questions on Second‑Hand Market Profitability

Financial Times Companies •
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Privately held Vinted secured an €8 billion valuation in a recent secondary share sale, more than double its 2021 worth. The peer‑to‑peer platform rides a wave of consumer thrift, yet its financials reveal strain: sales rose 38 % last year while net profit slipped 20 % to €62 million. Investors watch whether growth can justify the lofty multiple.

Vinted competes with listed U.S. rivals ThredUp and The RealReal, each promoting “preloved” goods as eco‑friendly choices. Unlike ThredUp’s managed marketplace, Vinted lets buyers and sellers transact directly, avoiding collection and logistics costs but demanding heavy marketing spend to attract both sides. The model also faces pressure from retailer‑backed resale sites and tech giants that have snapped up platforms such as Depop and Tise.

Barclays surveys show price, not sustainability, drives shopper decisions, and Bank of America data links rising second‑hand activity to financial stress. Vinted’s ability to convert cost‑of‑living pressures into sustained revenue growth will determine if its €8 billion equity can ever approach a more reasonable earnings multiple than the current near‑100‑times forward earnings projection.