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Tiffany's Enamel Diamond Watch: A $16B Legacy Revived

Financial Times Companies •
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Since LVMH acquired Tiffany & Co for $16 billion in 2021, the iconic jeweler's watchmaking ambitions have intensified. The brand is now translating its legendary jewelry designs into horological masterpieces, with the new Enamel Diamond Watch drawing from Jean Schlumberger's 1962 paillonné enamel bangle. This marks a significant evolution for Tiffany's watch division, which dates back to the 1870s.

Paillonné enameling, a 19th-century artisanal technique nearly lost to time, forms the centerpiece of the watch's design. The process involves building up layers of gold leaf and enamel by hand, with each firing in the kiln requiring extraordinary precision. Tiffany recruited specialized artisans from Limoges to execute this demanding technique, which takes 55 hours per dial ring.

Two versions will be available: one in Tiffany Blue and another in white, both mounted on alligator leather straps. A diamond-set bracelet edition adds 1,236 diamonds totaling over 8 carats. With production limited to just 15 pieces annually across all variants, the Enamel Diamond Watch represents both a technical achievement and a strategic move to elevate Tiffany's presence in the ultra-luxury watch market.