Kraft Heinz and supermarket operator Ahold Delhaize disclosed that reduced SNAP payments are denting their top lines. Kraft Heinz’s CFO Andre Maciel warned that the company expects a 1 percentage point slowdown in revenue growth this year, while Ahold Delhaize said the cuts shaved roughly half a point off quarterly sales growth. Both firms rely heavily on SNAP households, who traditionally buy more name‑brand products.

Snap, the federal food‑assistance program, is slated to lose almost $187 bn in funding over the next decade under the One Big Beautiful Bill Act. The law tightens work requirements and has already trimmed the recipient pool by 3.5 million, an 8 % drop, according to USDA data. States such as Arizona are seeing the steepest declines, with a 42 % exodus since July.

With SNAP shoppers accounting for nearly a third more store visits than non‑participants, the cuts translate into lower volume for packaged‑food manufacturers. Analysts at BNP Paribas note that growth in packaged‑goods sales now lags behind the broader market, turning SNAP households into a drag on overall sector performance. The trend adds another headwind to an industry still recovering from recent inflation pressures.