Once Upon a Farm PBC, the organic kids‑snacks maker co‑founded by actress Jennifer Garner, set its initial public offering price at $18 per share. The move follows a surge in demand for clean‑label, plant‑based treats among health‑conscious families in the U.S. market during the first quarter.

At $18, the offering values the company at roughly $1.2 billion, assuming a 67‑million‑share float. Analysts note that the price sits near the midpoint of the $15‑$20 range set by underwriters, reflecting confidence in the brand’s growth trajectory in the competitive snack sector and the rising consumer demand for healthier options.

The IPO timing aligns with a broader trend of celebrity‑backed food brands going public, as investors seek differentiated products in a crowded market. Retailers will monitor the debut for clues on shelf placement and marketing spend, while analysts assess long‑term profitability and potential for premium pricing strategies in the next fiscal year.

Watch for the first‑day trading volume, which will gauge investor appetite, and the company’s guidance on expanding distribution to grocery chains. If the launch exceeds expectations, it could spark a wave of similar offerings from niche snack makers seeking public capital to fuel growth and innovation across the snack industry.