Actress Jennifer Garner's baby food venture, Once Upon a Farm PBC, is preparing for an IPO that aims to buck Hollywood's spotty public market track record. The company hopes strong debut performance will shift attention to CEO John Foraker's leadership rather than celebrity backing.

Consumer food startups face steep competition from established players like Gerber and Plum Organics. Celebrity-backed ventures often struggle post-listing due to unrealistic expectations and limited operational experience. However, Garner's firm has shown consistent growth in the premium baby food segment.

Investors will scrutinize whether the company can scale production while maintaining quality standards. Success could pave the way for more celebrity-founded consumer brands seeking public funding. Market reception will signal if celebrity influence translates to lasting shareholder value.

The public debut arrives amid renewed interest in health-focused consumer goods. Early retail partnerships and subscription sales have driven revenue, though profitability remains unproven at scale.