Jennifer Garner's organic children's food company, Once Upon a Farm, plans a U.S. IPO targeting a valuation up to $764.4 million. The Berkeley-based firm and existing shareholders aim to raise about $209 million by offering 11 million shares priced between $17 and $19 each. The company will list on the NYSE under 'OFRM.'

Goldman Sachs and J.P. Morgan are leading the deal, with a syndicate of underwriters including Barclays and Deutsche Bank. The listing follows a delay from 2025, attributed to the previous year's prolonged U.S. government shutdown that halted SEC operations. This highlights the ongoing challenges for consumer brands seeking public capital.

Investors will weigh the company's celebrity-backed brand against its financial losses. Once Upon a Farm reported net losses of $23.8 million for 2024 and $39.8 million for the nine months ending September 2025. The offering tests market appetite for growth-stage consumer packaged goods amid a competitive organic food sector.