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Norwest Partner Tests Founders' Sales Skills Before Investing

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Sean Jacobsohn, a partner at Norwest in Menlo Park, California, focuses on enterprise software investments, particularly in finance and HR. He leverages his background from senior roles at Wage Works, Cornerstone On Demand, and Upwork—companies that all went public. Jacobsohn manages 15 active portfolio companies, ranging from pre-revenue startups to those generating over $300 million in revenue.

Norwest, founded in 1961, manages $15.5 billion and is investing from its $3 billion 17th fund raised in 2024. Jacobsohn emphasizes disrupting legacy players in finance software, noting that CFOs often buy their own tools, creating a more direct path for replacement. He tests a CEO’s sales ability before investing, viewing it as critical to early-stage success.

His investments span horizontal applications and vertical solutions in construction, manufacturing, and transportation logistics. He sees opportunity in companies transitioning from on-premise to cloud, especially those still reliant on outdated 'SaaS 1.0' systems, even if only five to ten years old. Jacobsohn believes most workflows are automated but ripe for disruption by AI-native challengers targeting slow-moving incumbents.