Tourist taxes are increasing globally as governments seek revenue and crowd control. France and Italy each collect over €1bn annually from such taxes, while Greece saw receipts rise nearly two-thirds last year. England now allows mayors to set potentially unlimited levies.

Barcelona charges up to €12 per night, funding public school air conditioning. Venice introduced day-tripper fees in 2024 after overnight duties since 2011. Cities like San Diego, Columbus, and Manchester reinvest tax revenue in marketing to attract more visitors.

Despite goals to manage overtourism, taxes often boost income more than reduce visitor numbers. Scottish Ballet canceled an Edinburgh run of 'Cinders!' due to rising accommodation costs worsened by a new tourist levy. Experts warn the burden may fall on hospitality businesses or divert travelers to less popular areas.

Kyoto raised its accommodation tax nearly tenfold in March, and Amsterdam plans a 20% levy by 2030, Europe’s steepest. Officials stress the need for a 'Goldilocks rate' to balance revenue and tourism sustainability.