Veteran promoter Scott Coker announced a new MMA fight league set to debut in 2025, targeting a worldwide audience. The project secures $60 million in capital from investors across sport, media, technology and finance. Coker, 63, will act as CEO and promises a format that returns to the sport’s fundamentals.

Coker’s track record includes elevating Strikeforce into a premier organization before its 2011 sale to Zuffa, and guiding Bellator until the PFL bought it at the end of 2023. Those roles earned him respect, yet Bellator never eclipsed the UFC’s market share, leaving room for a fresh contender.

The league may employ a round‑robin schedule rather than the UFC’s ranking‑based matchmaking, offering fighters consistent bouts and fans a clearer championship path. Recent viewership spikes, like Ronda Rousey’s 15‑second knockout of Gina Carano that attracted 17 million Netflix viewers, demonstrate appetite for new narratives.

Coker stresses athlete ownership and authentic competition, promising a product that belongs to fighters and their supporters. Details on the league’s name, roster and governance remain under wraps, but the sizable funding and seasoned leadership suggest a serious bid to reshape MMA’s hierarchy.