Ronda Rousey and Jake Paul publicly mocked the UFC and Dana White after Most Valuable Promotions' MMA event drew higher viewership than the recent White House fight card. Paul declared on X that he now feels like the biggest MMA promoter, while Rousey directly targeted UFC executive Hunter Campbell with a profane message.

The numbers show Most Valuable Promotions outpacing UFC's Trump event. Netflix reported Rousey's 15-second demolition of Gina Carano averaged 9.3m US viewers with a peak of 11.6m, while UFC's Paramount+ broadcast averaged just 7m in the US despite featuring two title fights on the south lawn of Donald Trump's property.

Paul's ongoing feud with White escalated when he positioned the MVP event as an MMA takeover by boxing personalities. Rousey's decision to fight on the MVP card instead of UFC stemmed from disagreements over fight purse demands, making this rivalry personal and financial.

Justin Gaethje provided the White House event's memorable highlight by defeating Ilia Topuria on Trump's 80th birthday, capturing the UFC lightweight title at 37. However, the viewing figures suggest Paul's promotional gamble has already paid dividends in the ratings war.