Amazon Prime will film Manchester United’s 2026‑27 season for its All or Nothing series, joining Arsenal, Tottenham and Manchester City as the fourth English club to sign the deal. The agreement includes a record access fee for any comparable documentary, granting cameras entry to Old Trafford’s dressing room, the Carrington training ground and beyond, and will be released globally on the platform later in 2027.

United’s chief communications officer Toby Craig says the timing aligns with the club’s global fanbase, offering supporters unprecedented insight into the men’s, women’s and academy squads. Filming kicks off in pre‑season, meaning viewers will witness squad building, transfer targets and early tactical experiments before competitive fixtures begin, potentially shaping public perception of Erik ten Hag’s project, and may influence ticket sales as the narrative unfolds.

Amazon’s series moved from a 2016 NFL debut with the Arizona Cardinals into football, hockey and rugby. Pep Guardiola’s final two seasons at Manchester City will appear in a four‑part Amazon run this summer, while United’s entry adds fresh rivalry content. The deal gives sponsors a storytelling avenue, tying brands with the Red Devils and widening the club’s commercial reach.