Apollo Global Management has announced plans to acquire Emerald Holding and Questex in separate transactions, with a combined enterprise value of $1.5 billion. The all-cash deal values Emerald at $1.5 billion, offering shareholders $5.03 per share—a 42.1% premium to its December 15 price. This move signals Apollo’s strategic push to consolidate B2B event platforms.

Emerald’s acquisition, finalized via a definitive agreement, strengthens Apollo’s footprint in event management. Questex, a digital platform for event organizers, complements Emerald’s physical event infrastructure. The merger aims to create a unified ecosystem for businesses hosting conferences and exhibitions.

The transaction reflects growing consolidation in the events sector post-pandemic, as companies seek efficiency. Investors may watch for synergies between Emerald’s venue networks and Questex’s tech tools. Analysts note this deal could redefine B2B event logistics, prioritizing integrated solutions for clients.