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The Saturday Evening Post 205 Saal Baad Bandh Rahega Print Publication

New York Times Business •
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The Saturday Evening Post apni January issue ke baad print publication bandh kar raha hai, 1821 se suru hui 205 saal ki journey ko khatam kar raha hai. Publisher Joan Ser Vaas ne decision ko rising production costs, declining advertising revenue, aur shifting reader habits par attribute kiya hai. Magazine jo ek baar 272-page issues boleti thi jo nearly do pound weight ki hoti thi aur aaj ki value mein 29.2 million dollar generate karti thi 214 national advertisers se, wo naye articles aur fiction ko online publish karte rahega. Archives, jaanki iconic Norman Rockwell covers, digital preserve karenge.

Is decision ka deep personal impact hai Joan Ser Vaas par, jo 72 saal ki hain. Unke parents ne 1969 mein magazine ko financial ruin se bachaya tha. Unka father, Beurt Ser Vaas, ek Midwestern millionaire aur uski mother, Cory Ser Vaas, ek journalist aur physician, ne debt kam kiya aur content ko revamp kiya. "Main apni mother ka bohot yaad karta hoon, kyunki wo mujhe mar denga," Ser Vaas ne kaha. "Wo khush toh nahi hongi, lekin samajhengi."

The Post ne giants jaise Jack London, Mary Roberts Rinehart, Pete Hamill, aur Joan Didian ko publish kiya tha. Isne controversies bhi face kiye, jise 1942 antisemitic series aur 1967 libel lawsuit kehte hain, jisme Wally Butts the, jo University of Georgia ke former athletic director the. Ser Vaas ne half a million pages aur 3,500 covers digitalize ki hain, aur naye buyer umeed rakhte hain ki print edition ko phir se jila sakein.