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The Saturday Evening Post 205 বছর পর ছাপা बंद

New York Times Business •
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The Saturday Evening Post 205 বছর পর ছাপা बंद, 1821 er shuru 205 jaar complete. Publisher Joan Ser Vaas determined the decision based on rising production costs, declining advertising revenue, and shifting reader habits. The magazine, which once had 272-page issues weighing nearly two pounds and generating the equivalent of 29.2 million today from 214 national advertisers, will continue publishing new articles and fiction online. The archives, including iconic Norman Rockwell covers, will be preserved digitally.

The decision is deeply personal for Joan Ser Vaas, 72, whose parents rescued the magazine from financial ruin in 1969. Her father, Beurt Ser Vaas, a Midwestern millionaire, and her mother, Cory Ser Vaas, a journalist and physician, reduced debt and revamped content. "I think about my mother a lot, because she would kill me," Ser Vaas said. "She would not be happy, but she would understand."

The Post published giants like Jack London, Mary Roberts Rinehart, Pete Hamill, and Joan Didion. It also faced controversies, including a 1942 antisemitic series and a 1967 libel lawsuit by Wally Butts, former University of Georgia athletic director. Ser Vaas has digitized half a million pages and 3,500 covers, and remains hopeful a new buyer might resurrect the print edition.