Ron Johnson, Apple's former senior vice president of retail operations, today released his new book 'Shop Different: How Retail Revealed Apple's Genius.' Written with Zander Nethercutt, the work is described as an insider account of Apple's retail success rather than a traditional business book. In the narrative, Johnson recounts working alongside Steve Jobs to craft the Apple Store strategy starting in 2000. He details how he earned Jobs's trust and developed a vision focused on serving customers rather than simply selling products. Johnson reveals how he convinced Jobs that the store's service philosophy should be rooted in intangible concepts like love. The book offers readers a new look at Apple's ascent to becoming the world's most valuable company and presents a vision for retailers winning on connection and experience. Johnson recently joined the 9to5Mac Overtime podcast to discuss the book's origins; the interview is available on YouTube and via Apple Podcasts. 'Shop Different' is available for order on Amazon and Bookshop.org, supporting local bookstores.

Jeff and Fernando conducted an excellent interview with Johnson, and my copy arrives today as I look forward to diving in. Follow Chance on Threads, Bluesky, Instagram, and Mastodon for more coverage.