Stampli, an intelligent procure-to-pay platform, used OpenAI's ChatGPT Work and Codex to accelerate the launch of its Deep Finance product, a tool that transforms data into executive spend intelligence.

The marketing team compressed an estimated 243 hours of production work into about 77 hours, completing the launch in roughly six weeks. Codex helped create review-ready assets including a blog series, launch emails, a webinar deck, social media content, and sales materials. It also handled 90% of the hero animation work.

This AI-powered workflow is now used daily, not just for launches. It automates the gathering of product context from systems like Jira and GitHub, enabling rapid content creation. According to Melad Zahedi, Director of Product Marketing, the output of a small team increased by 10x.

ChatGPT Work also serves as a real-time research assistant. In one instance, an employee retrieved and analyzed metrics from HubSpot during an executive meeting in 20 seconds, work that would typically take the FP&A team half a day. This efficiency allows teams to focus more on strategy and advisory roles.