OpenAI's Codex has grown to 5 million weekly users, with non-developers comprising roughly 20% of that base and expanding more than 3x faster than traditional developers. Originally built for software development, the AI coding assistant is finding traction among analysts, marketers, researchers, and investors who need to automate knowledge work without writing code.

Today's update introduces six role-specific plugins covering data analytics, creative production, sales, product design, public equity investing, and investment banking. Each plugin integrates 62 popular apps and 110 skills to connect Codex with tools like Snowflake, Figma, Salesforce, and PitchBook. These pre-built integrations let teams create dashboards, prototype designs, generate investment analyses, and automate workflows without configuring individual tool connections first.

A new Sites feature lets Codex generate interactive websites and apps that teams can share via URL. Users can create project boards, customer review portals, and scenario planners that update dynamically as information changes. The annotation system now extends beyond code to help refine documents, spreadsheets, and presentations by selecting specific elements that need modification.

These capabilities are rolling out to Business and Enterprise customers starting today, with additional plugins planned for corporate finance, legal, and consulting roles. OpenAI is also building partnerships with Figma, Webflow, and Replit to expand the Sites ecosystem.