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STADLER Transforms 230-Year-Old Company with AI Integration

OpenAI Blog •
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STADLER, a 230-year-old family-owned company specializing in automated waste sorting plants, has transformed its operations by embedding ChatGPT into everyday work. Under Co-CEO Julia Stadler's leadership, the company recognized that employees were spending excessive time converting raw knowledge into usable output—summarizing, translating, and drafting documents.

After evaluating alternatives, STADLER selected ChatGPT for its output quality, speed, and immediate usability. The rollout combined bottom-up experimentation with top-down support, providing company-wide access, training, and clear guardrails. Today, ChatGPT is embedded across nearly every function, from engineering teams using it for analysis and code support to marketing teams translating complex technical knowledge into clear global communication.

STADLER has created more than 125 custom GPTs, with particularly strong adoption in translation and email workflows. The impact has been immediate and measurable: tasks that once took hours are now completed in minutes. Employees achieve 30-40% time savings on common knowledge tasks, with 2.5x faster time to first draft on average and up to 6x acceleration in high-volume use cases like social media. With over 85% daily active usage, employees engage multiple times per day, using ChatGPT not just as a productivity tool but as a cognitive partner that helps structure ideas and accelerate how they work.