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Cars24 Scales with OpenAI

OpenAI Blog •
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Cars24, a major player in the automotive ecosystem across India, UAE, and Australia, is leveraging OpenAI's technology to transform its operations. The company utilizes OpenAI-powered voice and chat agents to manage over 1 million monthly conversation minutes, successfully recovering 12% of lost leads and enhancing customer engagement throughout the car buying and selling journey.

These AI agents assist customers with tasks ranging from initial inquiries and test drive bookings to financing and post-purchase support. For sellers, AI agents manage inspection scheduling, appointment reminders, and competitive market insights. Internally, Cars24 has deployed ChatGPT Enterprise and Codex to approximately 600 employees across various departments, including engineering, finance, and marketing. These tools empower employees to build AI-powered workflows, automate tasks, and improve efficiency.

Codex is integrated into the software development lifecycle, aiding product managers and engineers in ticket creation, bug resolution, and progress updates. Beyond engineering, teams in finance use Codex for data analysis and reporting, while other departments build "chief of staff" agents to manage communications and workflows. This AI-first approach enables Cars24 to scale effectively, build faster, and provide consistent, high-quality experiences for both customers and employees.