Emma MacTaggart, a 26-year-old former investment banker, found relief from work stress by taking up needlepoint, a hobby she rediscovered online. Her journey led her to found the business What's the Stitch, leveraging social media to sell canvases and designs. This reflects a broader trend where young people, driven by digital fatigue, embrace tactile activities like knitting and pottery. The waitlist for AnvilAnna's handmade spurs is nearly a year long, highlighting the demand for durable, artisanal products in a mass-produced world.