Meta has barred multiple agency specialists from ad accounts, despite their decade-long history as a high-value client spending millions of dollars annually. The issue stems from automated systems flagging work accounts as suspicious, even when specialists haven’t posted content or opened ads. One agency reported bans occurring within minutes of onboarding, with appeals impossible due to platform restrictions.

The agency describes Meta’s identity verification as a "broken automated system" that cannot differentiate between legitimate professionals and bot farms. Attempts to resolve bans via Meta’s support channels result in circular responses: create new accounts or file appeals through inaccessible tools. This has led to staff losing access to accounts tied to their personal IDs, creating operational chaos.

Clients face disrupted campaigns, and the agency argues Meta’s lack of human oversight is unique compared to platforms like Google and TikTok, which haven’t reported similar issues. They demand manual onboarding pathways, accessible support for login failures, and acknowledgment of systemic false positives.

Meta’s refusal to address the problem risks alienating agencies critical to its ad ecosystem. Without intervention, the agency warns, Meta may lose high-spending clients who can’t navigate its opaque, punitive systems.