Vodafone Three على وشك إ launching خدمة تلفزيونية في UK للمرة الأولى، ما يمثل توسع مشغل Cellular الأكبر في البلاد خارج Cellular والBroadband. تخطط الشركة المذكورة في FTSE 100 لبيع العرض المتقاطع إلى العملاء Existing، الذي سيشمل services streaming مثل Netflix و HBO Max. هذا الحركة هي جزء من جهد لmore than double عمل Broadband إلى over 4.3 million customers بحلول 2034. Ceo Vodafone Three Max Taylor stated that the service is needed to sell to the fixed broadband base and the large mobile customer base، who have been requesting TV options. The service will launch next month، replicating the approach of domestic rivals Sky، BT، and Virgin Media O2.

However، unlike Sky، Vodafone will not produce its own content، instead entering partnerships with streaming groups. الصناعة had mixed success pushing into TV؛ BT launched BT Sport في 2013 لكنه since backed away due to high costs، selling half the business to Warner Bros Discovery في 2022. وحسب Enders Analysis، BT's annual TV customer growth is about 4 per cent، بينما Virgin Media O2's TV customer base declines by roughly 4 per cent a year. Sky does not publish TV customer figures. separately، Vodafone Three announced plans to launch a new "Super Mobile" premium service with faster download speeds. الشركة also embroiled in a spat with Reform UK over free SIM cards provided to migrant charity Care4Calais، Though executives are set to attend Reform UK's party conference.