A video short by filmmaker Todd Vaziri highlights Apple's playful use of James Bond homages in its 2026 keynote opening, specifically drawing direct visual parallels to the 2012 film "Skyfall." Vaziri, who previously noted Mission Impossible influences in Apple's 2018 event intro, posted a YouTube comparison showcasing the striking similarities.

The keynote introduction for the iPhone 18 Pro and iPhone Duo replicated several iconic shots. The opening shot of "Skyfall" was used when presenting former CEO Tim Cook. A subsequent sequence showed new CEO John Ternus walking from left to right in profile, mirroring Bond's movements. Additionally, the classic James Bond gunbarrel title sequence was referenced during the reveal of the new variable aperture feature on the iPhone 18 Pro.

Apple's highly polished, cinematic event videos frequently draw inspiration from big-budget blockbusters. This year's references were noted as a "fun touch" by observers, continuing the company's tradition of integrating high-end film aesthetics into its product presentations.