Philip Morris International is expanding its popular Zyn nicotine pouch brand, increasing the number of pouches per can and introducing new flavors. This move follows significant manufacturing investments and a regulatory victory this summer that cleared the way for broader marketing. The expansion aims to solidify Zyn's market leadership as demand for smokeless nicotine alternatives grows.

Philip Morris executives highlighted the brand's strong performance, with Zyn sales surging in key markets. The company plans to roll out the new formats and flavors across the U.S. and international markets in the coming months, targeting both existing users and new customers.