Adobe’s analytics division projected $275.1 billion in U.S. online sales between Nov. 1 and Dec. 31, up 6.7% from last year. The company expects Cyber Monday to remain the biggest online shopping day, forecasting $15.1 billion in a single day of sales, up 6.2% year over year. Black Friday sales are projected to grow 9.2% to $12.9 billion, driven by the biggest discounts on TVs, apparel and appliances.

Adobe said consumers are shopping earlier, with Amazon’s Prime Day sales event in October driving further discounts across U.S. retailers well ahead of November. The firm forecasts online spending of $95.8 billion in October, up 8% year over year. Consumers are expected to stock up on essentials during holiday deals, with online sales of personal hygiene products more than doubling and clothing basics more than tripling during Cyber Week.

Adobe’s forecasts are based on more than 1 trillion visits to U.S. retail sites, 100 million SKUs and 18 product categories.