Mark Zuckerberg is poised to unveil Meta’s latest AI devices on Wednesday, as the social media group rides high on the early success of its new personal AI agent app Muse. Meta is holding its annual Connect event at its Silicon Valley headquarters this week. The Meta chief has doubled down on his bet that smart glasses and other portable devices will become one of the main ways consumers interact with AI, despite critics dubbing its camera-toting Ray-Bans “pervert glasses” after intrusive videos hit Instagram and Tik Tok.

Meta’s stock has bounced back over the past month, including adding more than $300bn in market value since the launch of Muse two weeks ago. The easy-to-use app offers consumers a team of autonomous bots to carry out everyday tasks. Muse has quickly become the most downloaded app on both the Apple and Android app stores in the US. Meta’s share price has jumped 21 per cent since the September 8 launch, taking the company to a $1.9tn market capitalisation.

Whether Zuckerberg will emerge vindicated in his AI strategy will depend on whether the new features can withstand potential privacy and security issues as its user base grows. Over recent months, a backlash against widespread misuse of Meta Ray-Bans smart glasses has gained momentum. Critics claim they are being used to record others without their knowledge.

Meta hopes the Muse assistant will be able to become highly personalised for users if it is able to access data from activity on its social platforms. Meta is so far the only large AI lab to have rolled out a consumer-friendly agentic assistant, though others may soon follow.