The Nvidia Shield TV Pro, a streaming device that debuted in 2019, is now $100 more expensive as of October 2. The price increase from $199.99 to $299.99 is attributed to rising component costs driven by the AI boom. Despite running on an aging Tegra X1+ processor, the Shield TV Pro remains a capable Android TV device with AI upscaling and broad media support. Nvidia confirmed that the cost of memory and other components has surged across the industry, forcing the price adjustment. A spokesperson stated, “Starting October 2, SHIELD Pro will be priced at $299. The cost of components, including memory, has increased substantially across the industry.” Previously, Nvidia’s Andrew Bell described the Shield as a passion project, but the company still sells every unit it produces. Without a reserve of older hardware, new units are subject to the same supply chain pressures affecting smartphones and computers. The non-Pro Shield model has already been discontinued, leaving only the Pro version available at the updated price.
This pricing shift reflects broader trends in 2026, where AI-driven demand for memory and storage components has pushed costs up across all tech categories. Even older devices like the Shield TV Pro are not immune to these market forces, underscoring how deeply generative AI has reshaped global supply chains.
来源: Ars Technica · 由HeadlinesBriefing整理摘要