Branch, the office furniture company on a mission to make a great workspace accessible to everyone, today announced a first-of-its-kind collaboration with SEGA: a collection of three ergonomic gaming chairs inspired by the worlds, consoles, and characters that have defined generations of play. The Branch x SEGA Gaming Chair Collection—featuring the Sonic Chair, the Genesis Chair, and the Dreamcast Chair—launches in May 2026 on branchfurniture.com, with prices starting at $569 USD.

These are the first gaming chairs ever launched under the SEGA brand. Each chair builds on the acclaimed Ergonomic Chair Pro platform by Branch, reimagined with subtle, sophisticated design details drawn from SEGA's most beloved properties. Branch's design team translated the visual language of SEGA's most iconic properties into considered details: custom fabrics, textured armrests, branded casters, checkerboard accents, and console-inspired finishes that reward a closer look without overwhelming a room.[](https://www.techpowerup.com/img/uN3B5emFKYlVeQlI.jpg) [](https://www.techpowerup.com/img/G4tCdYWxesudHef5.jpg)[Read full story](https://www.techpowerup.com/348982/branch-and-sega-team-up-to-launch-first-ever-gaming-chair-collection)