Take-Two Interactive CEO Strauss Zelnick has dismissed the idea that artificial intelligence could create hit games from scratch, calling such notions 'laughable' in a recent interview. Zelnick, whose company publishes the Grand Theft Auto series, addressed questions about Google's Project Genie and similar AI demonstrations that suggest automated game development is possible.

Zelnick acknowledged that generative AI can assist developers with creating game assets and streamlining workflows, but emphasized that human creativity remains irreplaceable. 'Technology can assist with that mission, but technology on its own will not replace the fulfillment of that mission,' he stated, noting that creating engaging entertainment requires human engagement and artistic vision.

While Take-Two has explored AI applications like AI NPCs for more natural conversations, Zelnick confirmed that Grand Theft Auto VI will feature no generative AI. He stressed that the gaming industry has always leveraged technology to enhance creative work, but the core of game development remains fundamentally human-driven.