Branch and SEGA have announced a first-of-its-kind collaboration: a collection of ergonomic gaming chairs inspired by SEGA's iconic franchises. The Branch x SEGA Gaming Chair Collection marks the first gaming chairs ever launched under the SEGA brand, featuring designs that blend ergonomic functionality with gaming heritage.

Each chair builds on Branch's acclaimed Ergonomic Chair Pro platform, reimagined with subtle design details from SEGA's most beloved properties. The collection includes the Sonic Chair, Genesis Chair, and Dreamcast Chair, each offering 14 points of adjustment, 5D armrests, lumbar support, and premium materials like vegan leather and performance mesh.

The Sonic Chair starts at $569 USD, while the Genesis and Dreamcast Chairs are priced at $629 USD. All three feature custom fabrics, textured armrests, branded casters, and console-inspired finishes. The collection launches May 12, 2026 on branchfurniture.com, with each chair accompanied by a custom Branch x SEGA welcome kit and assembly guide.

This collaboration represents SEGA's expansion into gaming accessories and demonstrates how gaming brands can extend their influence beyond virtual worlds. For consumers, it offers a way to express gaming passion through functional furniture that doesn't compromise on ergonomic support during long gaming sessions.