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IKEA Teases Xbox Partnership with Gaming Furniture

Engadget •
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IKEA has teased a surprising new partnership with Microsoft's Xbox division, sharing a short video on Instagram that hints at upcoming gaming-themed furniture. The SNL-worthy clip shows a thumbstick-shaped piece of furniture and a green Xbox logo cushion, though no official products or pricing details have been announced.

The collaboration appears to be timed with Gamescom, where Xbox will host two separate broadcasts on August 26 and 27. The teaser suggests the IKEA partnership will serve as a major announcement, potentially overshadowing other reveals like Fable, Call of Duty: Modern Warfare 4, and Minecraft Dungeons II.

This marks Xbox's latest attempt to expand beyond gaming hardware into home goods, following the Xbox Mini Fridge launch five years ago. The partnership with IKEA represents a more ambitious crossover into furniture and home accessories, building on previous efforts to bring gaming culture into everyday life.