Razer has unveiled Project AVA at CES 2026, evolving its concept from a 2025 esports AI coach into a fully integrated AI desk companion. This new iteration features animated holographic avatars, advanced personalization, and an adaptive learning engine. Project AVA is designed to be more than a gaming assistant, positioning itself as a digital partner for modern life.

It supports users by organizing daily tasks and delivering real-time gaming strategies, combining intelligence with personality for a natural and engaging experience. This development from Razer at CES 2026 highlights the growing trend of AI personalization and its integration into daily digital routines, moving beyond niche gaming applications to broader utility.